Blogger Daniel Morrison just deleted all of his email rules and filters, and he suggests you do the same. His reasoning is that if you’re getting so much email that you need to rely heavily on filters, something’s broken.
Why do you get so much email? Stop it. You’re doing it wrong. If you get too much junk snail mail, do you just file it away and get a storage unit if it gets too overwhelming? No.
Morrison breaks down the most commonly filtered email types, from mailing lists to daily deals, and encourages you to rethink whether letting those types of email into your inbox in the first place is worth it. While a good filter can potentially make unnecessary email useful without distracting you from your main inbox, you run the risk of turning your email into an everything bucket, which is generally a Bad Thing. Operating under the belief that you should strive to ensure the email you receive is real and important, the post makes a decent case for ditching your filters.
As a frequent, card-carrying, sometimes-abuser of email filters, I’m curious: What’s your best email filter? Do you think you’d benefit from ditching your filters altogether? Let’s hear your thoughts in the comments.
Delete Your Email Rules [Collective Idea]