If you’re a fan of Subway’s Chicken Fillet sub, you need to adjust your ordering habits. Subway is changing the name of the product to Chicken Classic after a complaint to the Advertising Standards Board (ASB) highlighted that the product is made from reprocessed chicken rather than an actual chicken fillet.
The change of branding came about after a consumer complained to the ASB, as Mumbrella reports:
I purchased a chicken fillet subway roll and when I got it home I was disgusted to find after biting it that it is in fact a processed chicken piece. My understanding of a chicken fillet is a fillet of chicken not processed chicken meat.
While Subway has used the branding for 10 years, it has decided to change the name of the sub to ‘Chicken Classic’, a change that has already happened on its site and which will be rolled through its 1300 stores. Right now, Subway’s ingredients list PDF still describes the product as a ‘Chicken Fillet’, but I’m sure that will change eventually. It notes that the product is ‘82% chicken’, with flour and water the next most prominent ingredients.
The change is Australia-only; Subway in the US doesn’t offer a direct equivalent. Despite sharing names and menus, product formulations between America and Australia often differ; for instance, the ‘pink slime’ scandal that engulfed McDonald’s USA didn’t affect Australia.