eBay Australia Ditches ‘Past Its Prime’ Automated Agent Emma


eBay Australia is revamping its customer service and help site. That’s good news for eBay users, but bad news for ‘Emma’, the automated agent which eBay introduced last year to try and handle common questions. She’s being dumped.

eBay revealed the plans in an announcement board post yesterday. A revamped Customer Service page is gradually being introduced, though not all customers will see it immediately (the rollout won’t finish until July 2012).

“Emma was retired because she was past her prime,” an eBay Australia spokesperson told Lifehacker. Apart from a simplified design, the new site will also include an enhanced option to ask an eBay representative to call you, complete with an estimate of how long that will take.

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