Always Sort Hotels By Price Before Booking

If you're searching online for a hotel room using a Mac, you might find more expensive choices offered to you. The lesson? Always rank hotel rooms by price before making a decision.

A report in the Wall Street Journal confirms that travel provider Orbitz is tracking which devices people are using when they search, and showing different (and more expensive) rooms as its top choices for Mac users. The theory is that Mac users generally spend more money on hotels (based on Orbitz's own analysis) and so are more likely to choose those rooms. It's worth emphasising that this doesn't mean people are being quoted a higher price for the same room purely because they're Mac users: it simply means that the top choices will often be more expensive options.

Orbitz isn't a dominant travel provider in Australia, so you're less likely to run into this exact problem. However, the story serves as a reminder that when using any hotel booking site, you should always sort the results you're given by price rather than going with the 'top', 'best value' or 'recommended' choice. Any number of factors could determine what appears in that list, some of which are helpful (user ratings) and some of which aren't (different commission structures). Sorting by price makes it clear what the cheapest and most expensive options are, and even though you might often end up choosing something midway, it pays to spend time doing research rather than just jumping on the first choice.

On Orbitz, Mac Users Steered to Pricier Hotels [WSJ]


Comments

    Orbiz should offer discounted hotel prices for Linux users :D

      Yeah but you'd have to build the room from scratch!

      (I'm a Linux user too, so don't hurt me :P)

      I would have thought that a more obvious reason is that a 5 star hotel might have a super cheap special?

    I reckon this is more like Kogan's IE tax. "Oh you use a Mac? I feel bad for you man. Here, have an expensive hotel room!"

    :trollface:

    this is pathetic... mac users will choose the cheapest room... DUH!... they spent all their money on the bloody computer

    (don't hate... i own and love macs... i just don't like that it seems to hate my wallet)

    Yea... Mac users get a really funky white rooms, and the BEST shower. The rest of get more choice and flexibility - colourfull and practice rooms, cheaper - with a mini bar, spa bath and a selection of tea and coffee as well..... Makes sense this story :)

    This is pure genius. Whoever came up with the idea should be given a medal.

    Do Windows users get offered rooms with inherent security issues ?
    Mac users get offered rooms that cost more, have less and had furniture bolted to the floors so can't re-arrange things the way YOU might want. But they sure do LOOK nice :-) (he says typing from his Mac with Win7 running in a background VM...)

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