Optus Mobile Broadband Growth Slowing

Maybe we've got enough mobile broadband for the moment. In its most recent quarter, Optus saw its growth in new mobile broadband customers shrink dramatically.

Picture by Alpha

Last time we checked out Optus's numbers, it had 1.55 million mobile broadband subscribers. It now has 1.58 million, having added 26,000 in the last quarter. While seasonality may well be a factor, that's considerably down on the 94,000 Optus added in the previous three months.

Telstra (which only reports every six months) has been growing its mobile broadband base at a much faster clip. That might be in part due to its rather more extensive 4G network; Optus has only just launched limited regional trials of its 4G service. But existing customers can be grateful that they're not competing for bandwidth to the same extent.

Recent ABS figures suggest that Australians are very keen on mobile broadband, with 5.49 million of us already signed up. In that context, a slowdown in growth isn't altogether surprising: it seems unlikely that every person you might will want a live connection everywhere they go. Though if you're a Lifehacker reader, the odds are much higher.

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Comments

    They got the influx from promo of $10 for $30. They should continue it...

    Maybe the quality of their network might play a role? Let's remember Vodafone's customers voting with their feet ...

    Where I live, congested towers and slow speed may indicate movement towards the only decent service - Telstra - unfortunately. It appears they think users are morons who cannot churn for better outcomes, else they would upgrade their equipment.

    also seeing that optus resells there network to providers like TPG, Amaysim etc. which offer better value for data in most cases some customers may of gone over to them

    The Optus network is terribly sluggish and unreliable, I am jumping ship as soon as I can

    Also: They recently discontinued Data Days as an option for new subscribers, beloved by far too many downloaders. (The record I've heard for downloading on Optus Data Days is 27gb in 24 hours, which is 9gb per dollar. Was everyone in their neighbourhood out of town that day, for them to be able to get that throughput?)

    I am mobile broadband only due to my living situation. I have my Amayasim for daily use, and my Data Days Optus SIM for updating Microsoft and Adobe products, downloading Linux VM's, etc.

    The quality of the Optus network has definitely gone downhill due to congestion since I subscribed to it via a reseller in 2005. As Telstra is the only provider with better service in my regional area, and I can't really afford a Telstra plan on a regular basis, I'm thinking of getting a Telstra prepaid with a long expiration credit, and just keeping it in my bag for the potential emergency situation in which I need to make a call and Optus is being uncooperative.

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