Telstra Hopes No Download Cap Will Help Its Streaming Music Service

There’s no shortage of subscription music services in Australia already: JB Hi-Fi Now,, Rdio are all active, and Spotify is due to land officially real soon now. Telstra is going to join the party, partnering with streaming service MOG to offer an “unlimited streaming service” drawing on a database of more than 15 million tracks.

Telstra’s announcement is light on details, with no launch date other than “in the coming months” and no pricing information. But we have been told the service will work on computers, mobile phones and tablets. The likely main selling point? Streaming won’t count against ADSL or 3G data allowances if you’re a Telstra customer. (Conversely, that might be one more reason why the network will get slower over time, but we’ll have to see if it proves popular.) The service will stream at 320Kbps.

Would no data charges and Telstra’s strong network make a streaming music service more appealing? Are you still hanging for the official Spotify launch? Tell us in the comments.

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