Optus has rounded up the pricing on its contract mobile phone plans, shifting from prices ending in a nine to "rounder" numbers: $35, $50, $55 and $80.
Optus has also made some minor tweaks to plan inclusions; the $35 option now includes unlimited text, for instance. The changes only apply to new customers — existing contract customers will remain on their plans for the length of their contract (and beyond, unless they sign a new contract). They also only apply to contract plans that include a phone; Optus' BYO contract plans continue to be priced at $14, $19, $34 and $69.
One interesting statistic I gathered while checking with Optus about the changes: apparently 25 per cent of internet access by customers is to the social networking services (Twitter, Facebook, LinkedIn, Foursquare, eBay and MySpace) which aren't counted against data inclusions.