If you're just getting into Instagram, the social shoot-and-filter app that hit Android last week and sold to Facebook yesterday, then you might want appreciate a primer on each filter's quirks strengths, rather than flip through all of them with every shot. The Atlantic offers just such a profile.
Photo by ...love Maegan.
Mark Zuckerberg all but promised to keep Instagram available without a mandatory Facebook integration, but Megan Garber at The Atlantic is probably right: you'll be seeing Instagram in Facebook soon enough. So her short-hand guide to the Instagram filters and when they work best is worth not only reading, but sending on to your newest lo-fi-filtering friends and relatives. A few of her picks:
Lomo-fi Effect: Dreamy, ever-so-slightly blurry, with saturated yellows and greens Use for: Food pictures -- those cookies you just baked, that steak you just grilled, etc.
Sutro Effect: Sepia-like, with an emphasis on purples and browns Use for: Arting up photos of otherwise mundane objects: cups of coffee, coffee stirrers, coffee stains on napkins, etc. ...
Brannan Effect: Low-key, with an emphasis on greys and greens Use for: Pictures of your dog ...
Inkwell Effect: Black-and-white, high-contrast Use for: Giving any old picture a classically old-school effect, and/or disguising bad lighting in your #nofilter photo
Have you discovered your own shorthand rules for which filters to use when in Instagram? Share them with us in the comments.