If you want to convince someone you didn’t receive an important email, the most convincing lie is that it accidentally ended up in your spam folder. But that might be overkill. Turns out that 17 per cent of emails never get to their destination.
Picture by skinnylawyer
According to Return’s Path’s Global Email Deliverability Benchmark, 81 per cent of commercial emails sent in Australia reach their destination, 2 per cent get blocked as spam and 17 per cent simply disappear. While that number focuses on bulk business email, similar problems are presumably going to face any email account. Largely comparable figures are seen elsewhere in the world, though North America has the worst success rates.
You probably don’t want to encourage more bacn to show up in your inbox, but those figures do have a lesson. If you tell someone you didn’t get an email — especially someone from outside your organisation — they really should believe you.