How Do You Make Your Landing Page Stand Out?

How Do You Make Your Landing Page Stand Out?

We’ve highlighted both the best personal landing pages and professional nameplate sites. We’ve even created our own. Despite all the different options, you have to do a bit of work to set your page apart from all the others. We want to know what you did to make your page stand out from the crowd.

If you’ve put together an awesome page and want to share it, make sure you do two things:

  1. Start a new thread in the comments with the steps you took to make your personal/professional landing page awesome.
  2. Post a link to a screenshot of your page in the comments.


  • Hey – these are great page resources, thanks!

    I host my own personal/professional site at

    I use Media Temple to host the site, and a WordPress install to maintain the site. It was a littly tricky at first to set up, but now that the CSS and HTML is nailed down, adding content and new posts is pretty dam easy.

    I found that by installing and hosting the site myself, even though there was a lot of work at the start, over time it has paid off 10 fold because I am not subject to provider changes, forced upgrades / redudant features, and can change the backend and posts of the site at any time, including the SEO makeup behind the site.

    Have a look

  • This is a site I’ve just spent the last few months upgrading:

    It’s been a fun project and the owner is really pleased. It began as a very rudimentary sort of site but I really wanted to scale back all the fluff; simplify it and boost white space – this helped make the key elements (banner, unique selling points, product photos) really stand out instead of being lost amongst all the content.

    We began with a typical left hand nav but found a horizontal bar would allow us to increase the width of the landing page. Inadvertently it’s made the site much more tablet friendly. It was an unexpected bonus. we thought we’d have to spend a lot of every optimising the site for this but it’s come quite naturally. Also this has allowed us to increase not only the width of the main page but also the product images and descriptions.

    We also did a lot of usability testing and though the use of some really incredible analytics and visualising tools we’ve been able to optimise the hell out of the site. For example we found a lot of people going for the Contact link in the footer so we moved it up to the top of the page to give to give it extra prominence.

    Anyway the owner tells me conversions have improved a lot and customers are really happy. It’s funny because even though this is a retail site, I’ve learned many things that are transferable to some of my personal sites (blogs).

    • Reading comprehension fail…I didn’t realise this was about professional “resume” style sites only…my bad:)

      I guess I was just excited to show off some of my work!

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