We are in no way surprised: the most popular program amongst Aussie users of the BBC’s iPad/iPhone iPlayer app is Doctor Who. More surprising? Australia is the biggest global market for the app, which is now available in 16 countries.
Since its launch last September on iPad and subsequently on iPhone, Australia has accounted for 23 per cent of subscribers, general manager for BBC Worldwide Matthew Littleford told the Australian Broadcasting Summit. One-fifth of us are using offline viewing. Still no sign of that Android version yet.