The initial hype on 3D television hasn’t been matched by ongoing consumer interest in the feature. Is 3D going to be on the list for the next TV you buy?
I met up earlier this week with Brian Markwater, senior vice president research & standards at the Consumer Electronics Association, which runs the giant Consumer Electronics Show (CES) in Las Vegas each year. CES 2009 saw massive amounts of hype around 3D televisions, but Markwater suggests that vision of a “3D future” has become more tempered. He said:
3D is a feature these days. It’s not something you’ll use all the time. The reality is the content needs to catch up. But some sports work really well — golf really makes a difference in 3D — and kids’ content always does well. The industry got ahead of itself at the show, but 3D definitely has a future.
Perhaps. We have seen some recent activity in this space, including Sony’s lending scheme for other 3D gear. But I’m wondering. Is 3D going to be a “nice to have” feature the next time you buy a television? What content would make it more appealing? Is the need for glasses a hassle? Share your thoughts in the comments.