Telstra has just started offering customer support via Facebook, but it turns out to be a relative minnow in the social networking space. According to an analysis by Online Circle, the local telecommunications company with the most Facebook fans is Vodafone.
Mumbrella reports that Online Circle's study found that as of January, Vodafone's 130,251 fans was well ahead of second-place Optus with 62,505. Austar and Boost Mobile also claimed more fans than Telstra.
While I'm sure that those numbers will have marketing types stressing, as a customer I honestly couldn't give a damn if my provider is on Facebook or not. When something goes wrong, I want a rapid answer — most likely on the phone — not another excuse to send me off to an FAQ document which doesn't solve my problem. But that's just me. Are you happy to interact with companies through Facebook for services? Tell us (and tell us why) in the comments.