Android Close To Half Aussie Smartphone Market

Android Close To Half Aussie Smartphone Market

It’s long been expected that Australia would emulate other markets and see Android overtake Apple, and now it has happened. According to Frost & Sullivan, in December 2011 Android accounted for 49 per cent of the local smartphone market. Apple had 36 per cent, BlackBerry was a distant third with 6.5 per cent, and “other” (hello Microsoft! hello Nokia!) accounted for 8 per cent.

Picture by Incredibleguy

“Towards the second half of 2011, Android has really jumped in Australia,” Frost & Sullivan analyst Marc Einstein said at a Sydney press briefing. “Apple is still really strong, and BlackBerry is fading. We believe RIM will eventually be acquired or do some licensing.”

Of course, given Apple’s overflowing coffers, I doubt anyone in Cupertino is panicking. We’ve long argued that Android’s biggest strength is the fact that it covers multiple price points, and that seems unlikely to change.


  • I’d probably be more inclined to put it down to Apple not having actually done anything in the smartphone space other than re-releasing the same phone they made 5 years ago on last years hardware. I’d like to see some innovation from Apple, I remember they did that once and it was great. Until then, I’m truly happy on my SGS2 and cant see any reason to downgrade to an iPhone (and itunes, what the hell)

    • But why wouldn’t you want to swap to a more restricted older system that forces you to use shitty programs to do the most mundane tasks …

      Oh crap I forgot to charge my phone, lemme just swap out my battery …

  • I’ve looked and looked, but for the life of me I can’t find the phone maker called “Android”.
    I have found a phone maker called “Apple”.

    For those to thick to get it, these comparisons are pointless when they are not comparing the same types of things.

    • For those too thick to get it (i.e. you), this is looking at mobile OS market share, not the market share of specific handsets. The former is important — it helps developers decide which platform should take priority when developing apps; whereas the latter is useful for… uh… bragging rights maybe?

      • If someone’s to scummy to buy a decent phone (ie most Android users, yes I said most not all) then their not likely to pay for apps. Hence why Market is full of free garbage apps made by script kiddies.

        • Naww someone sounds butthurt that they were stupid enough to fall for the hype and bought an iShit.

          Got my Desire two years ago and still loving it. The only issue I had was running out of internal storage, which I easily fixed in 2 minutes by creating an ext3 partition on my micro SD card then sending over all of the /data folders.
          Near instant 1GB extra internal storage ftw!

  • Where are all these Android Phones we are constantly told are out there?

    Every day I see like a 10-to-1 ratio of iPhones over “other” smart phones. In fact judging by the mobile phone use I see on the Trains/Trams in Melbourne every day I’d say Android was right down there with 3+Year old Nokia’s.

  • “it helps developers decide which platform should take priority when developing apps”

    Does it? The mobile developers I know say app sales through Apple are hugely more successful that the fragmented Android market, which would seem the important metric if you were deciding where to put app efforts. Seems to me bragging rights is exactly what this is about.

    • +1

      My iPhone 3GS/4 and 4S all run 5.0.1. thats a 2009, 2010 and 2011 phone.

      I’d like to see a 2009 android os phone get ICS when barely 2011 phones are getting it.

      apple ftw all day everyday. go apple <3

      • Really? I’m sure the 4 & 4S run 5.0.1 fine.
        The 3Gs CAN run it, but doesn’t mean it should. For me, the 5.0.1 update on my 3Gs broke my phone. Crashes all the time, Low memory, and it ran slow and hot. It got so bad, I spent 5 days rolling it back to 4.3.3. It wasn’t easy to do either.
        That experience alone was enough to push me away from apple.

  • Where’s the love for Windows Phone? Oh right, Australian carriers simply don’t bother carrying them, save Telstra (with only 3 phones to choose from) or Optus, which used to carry the Omnia 7 but I can’t seem to find any mention of it any more.

    When the consumer goes to a carrier’s site and is bombarded with offers for every single Android phone on the market is there any reason to be surprised by these findings?

    Optus offers 11 different Android devices. Telstra offers 13. I’d say the carriers have stacked the playing field definitely in favor of the cheaper alternative merely for profit and not to benefit the consumer with choice.

  • Here’s a different view. We have a website promoting our smartphone app. We don’t differentiate between any platform in terms of attracting customers or our offering. Of the mobile devices that have visited our site, 78% are iOS, 20% Android and 2% others. This is compelling.
    A few months ago I was given access to some data from a large Aus retail site which had almost the exact same ratios over millions of views during 2011.
    I appreciate Android is selling but for the time being the smartphone use would appear to be in iOS – whether you like it or not, and from an app developers point of view, I know which market I would focus on.

    • Hardly compelling! What type of app? What cost? What demographic is it aimed at? How useful is it? How many other like apps are their in the separate market places? Most of the apps I get are free because there are so many options. i don’t obtain my apps from a developers point of view and until you sell from a buyers point of view, your purchase statistics will remain low.
      Your sales figures! Now they would be compelling!!

    • As the story states, it was at an F&S press briefing in Sydney. The quotes make it clear that the comments are about Australian market. I’m always open to other sources, but criticising something without actually reading it doesn’t make for a convincing argument.

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