It’s long been expected that Australia would emulate other markets and see Android overtake Apple, and now it has happened. According to Frost & Sullivan, in December 2011 Android accounted for 49 per cent of the local smartphone market. Apple had 36 per cent, BlackBerry was a distant third with 6.5 per cent, and “other” (hello Microsoft! hello Nokia!) accounted for 8 per cent.
Picture by Incredibleguy
“Towards the second half of 2011, Android has really jumped in Australia,” Frost & Sullivan analyst Marc Einstein said at a Sydney press briefing. “Apple is still really strong, and BlackBerry is fading. We believe RIM will eventually be acquired or do some licensing.”
Of course, given Apple’s overflowing coffers, I doubt anyone in Cupertino is panicking. We’ve long argued that Android’s biggest strength is the fact that it covers multiple price points, and that seems unlikely to change.