Business cards have long been the way we’ve shared our professional contact information with others, but thanks to the internet and smartphone apps their importance is dying out. It may be time to let go of the printed business card and put our focus on newer, more relevant tools.
Why Business Cards Are Mostly Irrelevant
Just because business cards haven’t been terribly useful to me doesn’t mean they don’t have a use for others. For some they’re a rolodex. If your job requires you to meet a lot of people, business cards can be the most efficient way to exchange contact information in a short amount of time. They’re small, concise, and effective.
Nonetheless, they cost money to produce. Most people want digital contact information instead so they can have it ready on their smartphones for immediate use. Digital contact information can be sent to others quickly and easily with the right apps. While business cards are incredibly efficient when it comes to the exchange of information, they lose that efficiency when your rolodex is not a physical stack but rather a database of information on your phone or computer.
Furthermore, your business card provides little context about who you are. It can’t play a video or show off your
portfolio. It doesn’t include a direct link to your resume or work history. The internet can do a lot more to promote you and technology can be a more efficient means of exchanging information in the long run. This leaves us with an important question: is the business card a mostly irrelevant business tool?
What’s More Important Than a Card
managing your online reputation
What do you think? Is the business card irrelevant, or do you think it’s still a vital and necessary tool for a successful career? Share your thoughts in the comments.