eBay Free Listings Permanent, But Include Ads

The trial of allowing sellers on eBay to list any item without an insertion fee has apparently gone so well that the policy has gone into permanent effect. But as well as ultimately meaning you'll pay more money, items listed with the 'no insertion fee' policy may also now feature advertisements.

eBay explained the shift in policy on its announcement board:

As announced in September 2011, eBay has been trialling free insertion fees on single quantity items in any listing format for casual sellers, up to 30 listings per month. Following positive feedback, eBay is delighted to make this trial permanent, effective immediately. To enable eBay to continue to offer free insertion fees on up to 30 listings per month to casual sellers, eBay will begin running advertisements on a certain number of View Item Pages. The advertisements will only run on the listings of those sellers who do not pay an insertion fee on their listings and will be effective as of 23 January 2012.

While not coughing up anything up-front means you aren't paying fees for something that doesn't sell, it's perhaps disingenuous for eBay to say that it needs advertising to fund the switch. As we explained when the policy was first announced, if you list an item with no insertion fee, you ultimately give eBay more money since the final value fees are much higher. If there's a need for advertising income as well, that suggests a fair proprtion of no-insertion-fee items aren't selling at all.

eBay


Comments

    So let me get this strait, if you actually sell your item you still have to pay a fee and it is in fact more expensive than before? Could somebody verify this please. I recently sold a few items and lost nearly half my profit in bloody fees. Never again

      Thats right. Try gumtree,firesport, quicksales and trading post (lol i want to give my referal number,WANT $$). I haven't sold on ebay in awhile.

      Saved me hassle,money and avoiding paypal:)

    If the item sells, then maybe Ebay should pay you a percentage of the advertising income they made from your listing.

    if it is targeted advertising, won't it be shooting you in the foot trying to sell say, a guitar, and it shows an ad for a guitar shop?

Join the discussion!

Trending Stories Right Now