There are plenty of clever tricks supermarkets pull to make you think you’re getting a deal, but the Huffington Post points out one of the strangest, which is omitting dollar signs from price tags.
Photo by Carl MiKoy.
In a breakdown of a few of the ways supermarkets trick you into thinking you’re getting incredible deals, this one stands out a little. It turns out, researchers at Cornell University found people spend more money when the dollar sign is missing at restaurants, and it seems the same premise is being used by some grocery stores. Consider this a word of warning, if a price tag is missing the dollar sign or the word “dollar”, think twice before you buy it. Find a few more tips over at the Huffington Post.
How Supermarkets Trick You Into Spending More Money [Huffington Post]
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