Bing Australia Dumps Beta Tag

Microsoft’s search engine Bing launched in Australia back in June 2009. We still don’t have many of the features of the US version for Australian users, but Microsoft says the site’s results are now relevant enough to locals to justify removing the ‘beta’ tag from the site.

Bing now has around 7 per cent of the Australian market according to Nielsen NetRatings, which means it is well and truly dwarfed by Google. Since its original launch, it has added a handful of features aimed at Australian users, such as movie times and SUNA traffic information. However, despite its stated goal of providing relevant and localised answers rather than just links, it still misses some fairly obvious tricks: for instance, you can’t type in “Brisbane time” and find out the correct, non-DST time, something Google has long managed.

Grown to love Bing since its launch, or still seeking your search service elsewhere? Tell us in the comments.

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