The Five Coolest Numbers In Telstra's Yearly Results

While all the share market types will be poring over incomprehensible stuff like free cashflow in Telstra's just-announced financial results and freaking out about revenue declines, we're more interested in the technology. So here are the five figures that jumped out at us. (ZOMG: so much mobile broadband!)Picture by Zelda Richardson

1. One in ten Australians is using Next G mobile broadband There are 2.5 million mobile broadband connections active with Telstra. 616,000 thousand signed up over the last half-year, which means that there's a new customer every 30 seconds or so. While the speed claims Telstra makes don't always measure up as its popularity grows, the appeal of the service seems pretty undeniable.

2. An indeterminate number of Australians are dumping Telstra for their landline Telstra's presentation to the market notes that the "annualised deactivation rate" for PSTN connections is 20.5%. In the initial version of this post, I assumed that Telstra was using the word "deactivation" in its ordinary sense and that this meant one in five customers had switched off. Subsequently, Telstra PR contacted me to explain that deactivation numbers included people who moved house, some of whom then reconnected. The actual number of quitters, it seemed, was 7% (or, to put it another way, one in three Telstra customers who move house don't reconnect).

Whatever number you pick, it's actually lower than last year, but still means lots of people have either given up on having a landline altogether, or bundled in a VOIP solution. Both of which are very sensible ideas that can save you a lot of money.

3. We're not that fussed on the T-Box or T-Hub . . . Despite all that Masterchef cross-promotion, total sales of the T-Box and T-Hub are 385,000 units, and only 21,000 were sold in the last six months. That's not an utter disaster, but it doesn't suggest a massive audience of people wanting curated content.

4. . . . though we seem to quite like movies and sport. A total of 1.8 million movies were downloaded over those devices in the quarter. That's quite a lot of movies, but also less people than would typically watch a single episode of Australia's Got Talent. That said, Telstra now has 40 separate device partnerships for its BigPond Movies service. It also doubled the number of people watching its live AFL streams.

5. Complaints are dropping, but not fast enough Telstra has a stated target of reducing complaints to the Telecommunications Industry Ombudsman by 30%. It saw a 6% improvement in complaint rates during this financial year, so things are getting better, but not as good as the company or its customers would like.


Comments

    Heh knowing telstra they're probably reducing complaints by just not answering the phone to hear them

      Hmmmm ... we recently had trouble with Telstra whilst trying to get the simplest thing done (a change of plans).

      They disconnected our business line & caused all sorts of other issues.

      Telstra ended up paying us *some* compensation, but are still overcharging us monthly.

      I vented in a blog post last month: http://blog.creativeintersection.com/2011/07/telstra-fails-again-pays-for-mistake.html

    My last experience with Telstra was actually really good - moving my home phone took less than half an hour, and only one call.

      Same here!

    "One in ten Australians is using Next G mobile broadband" - I'm not sure that this is entirely accurate. I know of a number of businesses with many Next G mobile modems either for individual use (i.e. connected to a laptop) or device use (i.e. connected to a remote logger). I'd think these numbers would greatly inflate the perception of how many Australians actually own/use a Next G modem.

    I have 3 X 3G connections, Ipad, Iphone and Dongle. most people I know have more than 1.
    that said, I simply cant beat Telstra's speed and coverage, cannot recommend highly enough :)

      As far as I can see, only your dongle (and perhaps the iPad, need to check that) would count into the total. iPhone would be in the mobile phone total, which is a different number (around 12 million).

    In relation to the fixed line deactivation rate. I would be interested in seeing how many of those lines were business lines compared to personal.

    I am sure business (who have multiple lines etc...) are transitioning much quicker than personal customers are.

    I have NEVER had a problem with telstra. Not even a single dropout.(i have had them but i blame my iPhone / palm for that)
    You pay more but you get a quality network. ive heard about and had problems with every other provider BUT telstra.

      +1 :)

    T-box & T-hub are two of the poorest pieces of engineering. Utter crap. Constantly doing hard disk checks = no recorded tv and unable to record. Keep having to reset it and start all over again, then within a few days, the problem arises again.

    Telstra has a good CEO that isn't screwing us as much legally can, unlike the bastard before him.

    A new customer every 30 secs, eh?
    if we say that it takes 45 minutes to sign up, could be less, mostly is more.
    thats 90 staff earning a keep, and 90 staff supporting them, in three shifts thats 270 staff usefully employed,
    what are the rest of the bludgers doing?

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