Aldi Busted For Mislabelled Organic Honey

Aldi Busted For Mislabelled Organic Honey

If you’re going to the trouble and expense of buying organic products, you don’t want to discover that their contents don’t match what’s on the label. So I’m guessing a few Aldi customers will be a bit peeved to discover that the Just Organic honey sold by the discount chain was not from Kangaroo Island as claimed.

Kangaroo Island-sourced honey is highly prized, as it comes from what is said to be the only pure population of the Ligurian honeybee in the world. According to an ACCC statement issued yesterday, while Aldi labelled its Just Organic honey as containing Kangaroo Island honey between 2008 and mid-2010, some batches had just 0.84 per cent Kangaroo Island content. Even after changing its labelling to say the honey included a blend of unspecified other Australian and specifically Kangaroo Island honey, the Kangaroo Island content never topped 10 per cent and in one case was just 0.076%.

Aldi has now undertaken to not claim that goods are sourced from a particular location unless the product is entirely sourced from that location. I don’t imagine this will stop Aldi’s dedicated shoppers from frequenting the chain, but it’s a reminder that bargain pricing sometimes leads to dubious claims. (It’s also worth remembering that when it comes to basic generic goods, Aldi is no cheaper than its rivals.)



  • Let’s face it, the whole “organic food” story is a crock. It doesn’t taste any better, it isn’t any better for you, and the only people who benefit are those charging more for it. As for honey, it is impossible to call it organic, because you don’t control where the bees go. On an island, perhaps there is a natural control, but clearly they can’t produce commercial quantities, so they have to supplement it. Anyway, as they say, there is one born every minute, and a fool and his money are soon parted.

    • Hi Ken, (August 4, 2011 at 11:28 am).
      The guy on Kangaroo Island that did for Aldi has over 1000 hives and ships honey to Japan 100 ton a time. There are more beekeepers on the island. All organic.

    • HI Ken. Organic does taste better and makes a huge difference to those who are sensitive enough to know the difference. I grew up on a farm and we ate our own food, We were strong healthy and fit. after years of living in suburbia and eating the garbage from the supermarkets we slowly became ill. After many tests it was confirmed that we had chemical and toxic overload. It took 18 months to rid our bodies of the chemicals and heavy metals. When we are out and cannot source clean food we will try to pick as carefully as possible what you would call normal food. My sons stomach bloats up within minutes and he ends up on the toilet quite ill after eating normal food. I get other reactions. the difference is amazing, no bloating, no feelings of being over full, no heartburn, nausea and most of all no more chronic fatigue and blurry vision and the list goes on. If you research you will find that not only is the ground toxic but the chemicals used on them is also slowly damaging you without your awareness until you develop some rogue disease.

  • ALDI have been on a sharp decline in Australia for the last 3 or 4 years. Exponential even…

    I once swore by the laptops, and they were good for the price when first released, but now you get better bargains and quality at Officeworks. I used to shop ALDI all the time but fresh food quality and the general state of their stores local to me plummeted.

    So much for challenging Woolies and Coles…

    • Actually Aldi has experienced exponential growth and expansion posting their largest profit to date in 2010. Why do you think Coles and woolworths are being so aggressive and competitive at the moment? Because aldi’s market share is continually increasing not to mention THE FACT that Aldi came out on top for consumer satisfaction ahead of ALL other supermarkets! AGAIN!

    • and a lot of the stuff Aldi sell are usually an identical product to what Coles & Woolworths sell in a brand name & it’s cheaper so go figure.

      & my 2 local Aldi’s all their fresh produce is Australian, apart from a few items which are New Zealand produce. Which is usually Avocados & Blueberries.

  • I know that I save stacks by shopping at Aldi, I’m a big fan of their stuff. And I recently read a report that said their generally cheaper than Cost Co

  • Wow. Bad move, Aldi, because now I doubt the authenticity of all your organic range. Glad I never shelled out the extra for the organic kind. I trust Australian beekeepers enough to buy ordinary honey.

  • I’d rather shop at IKEA but Aldi is closer. If my Woolworths was closer to the Fruit&Veg store that I frequent, I would certainly be going there for my general groceries (ie. when I don’t need to do a big shop).

  • Aldi is what it is, an economical place to shop for all your basic foodstuffs. Plus they also supply tools, hardware, etc. on an adhoc basis as they get good deals from their suppliers around the world.

    Generally speaking the quality is good, certainly as good as their competitors, Wollies and Coles, but much cheaper. Lets face it most of the stuff comes out of the same factories, fields, anyway. Plus they have the benefit of keeping a lid on prices by keeping the other bas….s semi honest.

    Frankly, in my opinion, theres a lot more ‘organic’ stuff being sold at enormous prices than is ever produced organically in Australia.

    Pre Aldi (and Costco) I well remember being ripped off on a regular basis by the big two. I still occasionally shop with them but usually for advertised specials or items I can’t get elsewhere.


  • I am a commercial Apiarist (Beekeeper). I want to clear up some comments made by others. Firstly…Kangaroo Island bees have been tested for their pure breeding strain and the result was not good for them at all. Their bees are no more special than any other bee. Secondly, It does not matter whether the bee is a feral nuisance bee living in a hollow log or a prize winning, purebred, hand raised bee….the honey is still the same. Finally, there is such a thing as organic honey. If we place our bees on a natural honey flow, then we get natural honey…which the authorities would class as organic. If our bees are on a crop or in agricultural land….then we can not guarentee our honey is organic. From my point of view, any pure honey ( without Chinese honey or commonly known as sugar syrup added) is good for you. The health benefits are amazing. But my advice is….buy from a beekeeper…because then you know what you are getting !!!!

  • well gee what is honey ????? that depends on whats in the jar!!!! that depends on where it came from !!!! and so on !!!!! even the organic !!!! so called honey is not true !!! why ??? then lets be honest for a start every bug , cockroach and creepy crawly that has a sweet tooth is going to infest you if your not 100 percent with your opperation and there is very little policing in this area so gee be glad to have the bees i reackon without them gee we got nothing !!!!! think on it !!lover of bees and animals Andy

  • I busted them with their so called natural hand & body wash saying it no chemicals in it but if you read the back it had sodium laural sulphate in it which is really bad for you

  • 85% of Aldi’s stocked items are Australian made. The other two supermarkets can’t make that claim. They also stock more organic products. All their products are free of colourings. Check out their website. They are linked to several Australian charities, donate unsold food items, consider their packaging is recyclable, reduce the amount of chemicals in products etc etc. they get my $ over the Duopoly!!

    • I will have to check this out … 85% is a very high proportion, if true! I generally try to avoid retail shopping but only because I want to support Australian producers and manufacturers. If I can do that through Aldi then so much the better! ^_^

  • The quality paradigm of Aldi “home brand” products is very different to that found in Coles and Woolworths products. Consider this scenario:

    I manufacture brand name muesli bars that Coles and Woolworths resell. I also sell generic brand muesli bars to Coles and Woolworths at a lower price because that is what the retailers demand. There is a difference in taste or quality, partly because of price but also partly because if I make the generic product too good then it will hurt sale of my preium branded product. Those customers that find the cost/taste/quality proposition acceptable buy the generic product, those that don’t, buy the premium product. I still sell a muesli bar, Coles and Woolworths still sell a muesli bar.

    Aldi is a different story. My muesli bar is the only one that they stock. If a customer buys it and is not satisfied, there is no second choice next to it on the shelf. They buy somewhere else, no sale for me, no sale for Aldi. If I want to sell my muesli bars to Aldi, not only must it be price competitive against Coles and Woolworths generics, but it must also compare to the taste and quality expectations of a premium branded product. If I don’t deliver that then Aldi stops selling my muesli bars because my muesli bars stop moving from the shelves. As a customer, my experience has been that with one exception only, the products I buy at Aldi deliver at least the same taste/quality level as premium branded products (sometimes way more) at a price point similar to Coles and Woolworths generics. Logically, it is the only way that Aldi can continue on their growth trajectory. Wasn’t a believer, price and quality convinced me otherwise.

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