If you’re going to the trouble and expense of buying organic products, you don’t want to discover that their contents don’t match what’s on the label. So I’m guessing a few Aldi customers will be a bit peeved to discover that the Just Organic honey sold by the discount chain was not from Kangaroo Island as claimed.
Kangaroo Island-sourced honey is highly prized, as it comes from what is said to be the only pure population of the Ligurian honeybee in the world. According to an ACCC statement issued yesterday, while Aldi labelled its Just Organic honey as containing Kangaroo Island honey between 2008 and mid-2010, some batches had just 0.84 per cent Kangaroo Island content. Even after changing its labelling to say the honey included a blend of unspecified other Australian and specifically Kangaroo Island honey, the Kangaroo Island content never topped 10 per cent and in one case was just 0.076%.
Aldi has now undertaken to not claim that goods are sourced from a particular location unless the product is entirely sourced from that location. I don’t imagine this will stop Aldi’s dedicated shoppers from frequenting the chain, but it’s a reminder that bargain pricing sometimes leads to dubious claims. (It’s also worth remembering that when it comes to basic generic goods, Aldi is no cheaper than its rivals.)