Breaking conventions is often risky in business, but instead of throwing away ideas that don’t solve the intended problem, Harvard Business Review’s H. James Wilson recommends trying to apply them elsewhere.
Photo by Rusty Haskell
In his example, Wilson describes how a janitorial company’s almost discarded scent compound was applied to a new product line to create a new category-defining line of household products. We’re not all running janitorial companies, but you can imagine how the idea can apply to your own work. Those misfit ideas that didn’t solve the problem you had intended may still be useful, and it can be worth giving them a second look.
Check out Wilson’s full post for a list of ideas to break convention without breaking the bank.
Three Ways to Succeed by Breaking Convention [Harvard Business Review]