Use Blogging To Protect Against Unemployment

Even when the job market is really tough, there’s a simple way you may be able to increase your marketability as a potential employee and help ensure you’ll get back on your feet quickly if you lose your job: blogging.

Photo by Filipe Ferreira.

Nick O’Neill writes on his blog that if you don’t have a skill in high demand, like software development, you can still stand out in the marketplace by developing an industry-focused blog. We’ve mentioned using blogging to get a job during a recession before, but O’Neill offers very specific advice for using your blog to get a job offer quickly: focus on covering a niche topic in depth (not a mishmash of general topics) and write at least four times a day. This will both increase your knowledge and get you started on building a valuable network.

This strategy helped me prepare for unemployment before; if you have a similar experience or use blogging to build your personal brand, let’s talk about it in the comments. (And for help getting started with your own blog, take a look at all our previous blogging resources and tips.)

The Secret Formula to Never Being Unemployed [Nick O’Neill]

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