Remaining silent about your feelings and suffering without complaint is often presented as a macho Aussie ideal, but in reality that's a terrible idea for your mental health. The Soften The Fck Up campaign site aims to reduce the incidence of suicide — the leading cause of death for young males in this country — by encouraging men to acknowledge their softer side and discuss their feelings.
The video above outlines the basic aim neatly. (As you might deduce from the title, the clip is mildly NSFW in language terms.) The site also encourages men to submit their own stories and share them with others, and includes fact sheets for dealing with common challenges and links to useful online resources. Nice one.