It's not exactly a surprising finding, but it's good to have some numbers to back it up: a survey of Australian bloggers suggests that most people share their thoughts online for personal satisfaction rather than a means of making money.
Mumbrella reports that blog platform company Nuffnang surveyed 594 of its members and asked them why they had stuck with blogging. 49% said it was for self-satisfaction, while 17% said it was to help build a name for themselves.
If you keep a blog, what gives you the inspiration to keep it going? Tell us in the comments.