Many times when a job opens these days it is greeted with hundreds of resumes, but in the emerging relationship economy that just isn't enough. Instead of carefully reviewing your resume, potential employers use it to Google you and decide if your talent and your ethos resonate with their own core values. They want to hear your story.Photo by Anthony Easton
Think tank blog The 99 Percent summed it up this way:
Gone are the days of "Just the facts, M'am." Instead we're all trying to suss each other out in the relationship economy. Do I share something in common with you? How do we relate to each other? Are you relevant to my work? That's why the resume is on the out, and the bio is on the rise. People work with people they can relate to and identify with. Trust comes from personal disclosure. And that kind of sharing is hard to convey in a resume. Your bio needs to tell the bigger story. Especially, when you're in business for yourself, or in the business of relationships. It's your bio that's read first.
To differentiate yourself from the hundreds of other job candidates consider writing a brief bio online that shows your point-of-view, your backstory, and your passions to show potential employers that you're talented and maybe not so different than they are. Admittedly right now this advice is more practical for creatives than accountants, but if Gary Vaynerchuk is to be believed, very soon even bean counters may need to share their story.