Include How Far You'll Travel On Your Business Web Site

Making sure you include contact details on a business site is a basic lesson everyone should know. But there's another important detail service professionals should include but often don't — how far they are willing to travel to do work.

Google's Australian blog reminds us of that point in a post examining steps businesses can take to improve web site content:

If you travel to your customers — like carpet cleaners or massage specialists or pest control specialists do — be clear about how far you’re willing to travel. Do you only service clients within the city limits? If you deliver, what’s your delivery area? Consider listing a neighborhood, postcode, or street boundaries.

Many sites shamelessly include the names of every suburb or town they can think of to improve their appearance in search results, but that ultimately offers no service to customers. I know I'm more likely to contact a business if I'm confident they won't have to drive from the other side of town to offer me a quote.

5 days, 5 Tips: Pick the right content for your website [Official Google Australia Blog]


Comments

    I think this is the main reason why I still use the Yellow Pages a lot if I'm looking for a local business. Every business you'll find in your local Yellow Pages is pretty much guaranteed to either be locally based, or be willing to travel/ship to your region.

      Google Places is a decent replacement. Search for a service, zoom in on your town, and you should have a fairly comprehensive list of matching businesses.

      Unfortunately, It doesn't yet cover businesses that just ship to your area.

        This isn't the voice of a whole lot of experience talking here - but I've kind of found Google Maps and Places kinda hit and miss when looking for businesses.

        Typically I've also found that with Yellow Pages, advertisements for businesses appear because they want them to appear there. In the case of companies with an actual graphic ad, I can also get a better feel for what types of services they offer (i.e. looking for a transmission specialist for my car, not just a general mechanic).

        Maps and Places from what I've seen tend to aggregate from other sources, which I find a mixed blessing. One one hand, you may get more results. However, I usually find that the search results tend to become polluted by businesses that don't provide what I'm looking for, making it harder to find what I'm after.

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