How Well Do SupermarketDeals.com.au's Prices Stack Up?

Newly-launched shopping site SupermarketDeals.com.au wants to undercut supermarket chains on grocery items, but how do its prices actually compare?

The site (operated by the same team which runs existing deal site DealsDirect.com.au) has a simple premise: an ever-changing range of grocery and personal care items at discounted prices. Regardless of the size of your order, you pay a flat $11 delivery fee.

With that kind of model, it's tempting to order a lot of items to justify the shipping charge; there's a restriction of 10 of any one item. However, as with any bargain outlet, it pays to double-check what you're getting and whether it's actually any cheaper.

The first thing to point out is that while the site does deal only in name brands, it does often stock "parallel import" versions, sourced from overseas distributors, rather than the local versions. For instance, the Nescafe coffee being sold on the site comes in a size I couldn't find in other supermarkets.

This isn't an issue for some people (stores like The Reject Shop do this all the time as well). However, some consumers don't fancy the concept on "support local business" grounds, and others find that imported versions of foodstuffs don't always taste the same as the more familiar Australian versions.

The second question is: are the savings really that large? And the answer turns out to be: it depends.

I compared the prices for foods sold on SupermarketDeals with what was being charged for the same item at Woolworths. (Coles and Woolworths tend to have remarkably close pricing on same-brand items, so I didn't check both. Given that SupermarketDeals is only selling branded items, comparisons with Aldi can't be made directly for most things on the list. I have no doubt that every supermarket chain sells house brand items much cheaper than what's on offer here, but that's a different issue.)

In some cases, there was a large evident saving with the SupermarketDeals options: there's good deals going with Tim Tams, chips and single cans of Red Bull. But in others, the price difference was fairly minimal (most of the other Arnott's biscuits are within a few cents). The full list features below.

If you're willing to put the energy into comparisons, then you could certainly save some money using SupermarketDeals. But you'd have to be very strategic about it to ensure that the $11 cost was offset by the savings on the overall items. (The site promoted a 15% off deal prior to its launch, which would help offset that cost).

Given that supermarkets also run regular specials (for instance, the Up & Go drinks were on sale for a lower cost than the SupermarketDeals price, though ordinarily they'd be more), you could potentially achieve similar results with any local supermarket chain. It depends in large part on how much planning you put into your shopping in the first place.

Tempted by online grocery shopping in this format? Prefer sticking to your local store? Spotted a good bargain in one of SupermarketDeals' other categories? Tell us in the comments.


Comments

    Too.Much.Hard.Work.

    Well, not too tempted. Also not many people know about it. They gotta market it better.
    Coupon is ok.
    I would have imagined a better looking website, with real savings.
    If they wanna become an amazon in australia, and i believe dealsdirect can, they have to change their strategy

    I wonder if the ACCC will need to get involved with them again?

    http://www.smartcompany.com.au/retail/20091027-accc-slams-deals-direct-over-misleading-warranty-claims.html

    I guess there's less warranty claims on food.

    I found the hair care products had good discounts, but not so impressed with pantry items, can buy them at Bi- Lo for about the same.

      So you live at haasts bluff communtity west alice Springs and enjoy their Prices.

    hair products had good discounts but the pantry items were not that cheap you can buy just as good at Aldi if you are not worried about brand names doesn't seem to be worth the effort at the moment but i will have another look to see if things have improved

      It is ok to compare if you live in a town that has the 3 supermarkets chains but what if you live in the remote areas of australia that has the one store that is screwed to government fuel prices .You need to think of other people that support this country that are prepared to work in areas that you are not.

    I am aldi customer.Supermarket deal have really good price on some products. I just put my first order with them. My main reason for doing so is because I hate carring bulky heavy items to the car load them up and carry them into the house and to get the same bargain you have to look out for weekly special, walk up and down the aisle try to find them. With 2 kids, this is easier option for me

    I love walking up down the ailse with my grandchildrens shopping But we are not fortunate enough to have the supermarket chains in our area except a remote store that has to pay exorbent fuel prices for delivery

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