Buying In Bulk At The Supermarket May Cost You More Money

Buying In Bulk At The Supermarket May Cost You More Money

It makes sense that you’d get a lower cost-per-item price when buying in volume, but sometimes that isn’t the case. Money-saving food blog Pay Less for Food points out that supermarkets are aware that you think this way and will sometimes raise prices for bulk items as a result.

If you’re buying in bulk, be sure to do the maths before you get to the checkout lane to avoid overspending. It may only mean minimal savings for a single item, but that can add up quickly if you buy high quantities of most items. (Stores in Australia are obliged to display unit pricing, so the comparison is pretty easy to make.)

The Sneakiest Grocery Store Trick Yet? [Pay Less for Food]


  • Actually,.. at Woollies anyway, you can usually lift the discount docket and check to see if there is an original price docket! Mostly you’ll find that it’s nothing more than a couple of cents, which will round up to the original price, but if it’s a decent amount and it’s a product I use a lot, I’ll go for it!!

  • In Aus isnt there a law/rule that they need to show the price per 100g on the tag too? You can just compare the single item price per 100g to the bulk price?

    • That’s the unit pricing requirement the post refers to. It isn’t uniformly 100g — varies by category — but should be consistent within a different category.

    • Unit pricing has been a godsend. I save everytiem I go to the supermarket thanks to this simply figure on every price tag.

      I even tought my father how to use and now he’s stopped buying boxes of Malteasers and buys the bags instead. Save’s himself about 30c/100g and when we did the math equated to an extra 5 bags a year. Yup he’s a malteaser junkie.

  • This article is spot on!

    I was at Coles last week and went to reach for the “bulk” pack of Milo bars… until I checked the unit price and realized that I would have been paying more per bar than if I purchased the standard size pack!

    You have to wonder if customer goodwill is valued by the supermarkets at all… in these days when the supermarkets supposedly value customer loyalty, it would seem to be an unnecessary risk to chance angering customers by attempting to trick them into paying more than they need…

    That doesn’t seem to be smart business at all!

    • Part of the cost of items is what the manufacturers charge the supermarkets in the first place.

      Like the share packs of chocolates, because each individual item inside is wrapped they will cost more then if you just go ahead and buy and block of chocolate.

    • Actually, I’m pretty sure that Woollies & Coles have such a strangle hold on the market, that I doubt their customers value even rates a mention! They collude when they can get away with it, and they pretty much have a Duopoly in their market Sector. Sorry dude, but they just don’t give a damn… :{

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