One of the most annoying aspects of many online ticket buying systems is that they still force you to queue up and actually get physical tickets at the venue. Village’s new mobile ticketing system aims to avoid that drama, letting you rock right up to the cinema doors armed with nothing more than your mobile phone.The new system, which will go into operation from today, lets you purchase tickets via your phone which are then sent as a QR code. Once the ticket has been bought, you simply scan the code as you enter the cinema. The selling is via a mobile-friendly site, so you don’t need a specific app to make it work. If Village actually manages to deliver (we’ve had mixed experiences with online ticket buying for movies in the past), this could be a major improvement. One caveat: the site automatically allocates seating, which could be a pain if you have particular preferences.
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