Why You Should Carry Blank Business Cards

Business cards are meant to be a statement as much as a means for people to get in touch with you. Author and publisher CJ Chilvers recommends using blank business cards to personalise on demand, creating a more powerful and unique impression.His argument is that highly polished, pre-packaged business cards waste an important opportunity to connect with your customers and anyone you'd care to give a business card to.

Instead, the next time someone asks for your card, whip out a blank one and take the time to write what the contact needs to know on it, making him or her feel special or important enough to you to take the time to do so.

Of course you can always write on pre-printed cards, but the point of this simple idea is to stand out.

Levenger makes business-card-sized wallet cards (that can be personalised) and other note cards that would be perfect for this idea, though any quality blank business card stock will do.

Do you have a unique business card or approach to marketing yourself? Tell us about it in the comments. Photo remixed from an original by kvanhorn

Drawing a Blank [CJ Chilvers]


Comments

    I've just ordered some cards to try a more general experiment - based on the idea that, if you and your card are unique enough, people will remember what you do.

    The cards give my name, phone, and email, and a physical attribute - in this case 'moderately tall man'. It's unusual enough to be memorable, it links with an immediate physical attribute, and the card is general enough to be used in most situations. We'll see how it goes.

    wouldn't there be a lack of professionalism about "writing" your own business card?

      true professionalism is about how you conduct yourself and your business, it is not about how shiny your business cards are.

    Great idea, but where can I get these cards in Australia?

    Why you shouldn't write your own:
    http://www.youtube.com/watch?v=cISYzA36-ZY

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