TPG, eBay Win Geek Categories At Choice Awards

Consumer advocate Choice presented its 2011 awards last night, identifying People’s Choice winners based on a survey of its 12,477 members. eBay won the best online retailer award, while TPG beat out all the major carriers for best mobile phone service.

TPG’s topping the list reinforces a trend we’ve seen in our own awards: we often favour smaller comms providers over the major brands. Choice also asked members to rank ISPs, but no clear winner emerged, though perennial Lifehacker favourites Internode and iiNet, as well as Adam and Westnet, were singled out for good customer service.

eBay scored far more votes than its nearest rivals, Apple and Amazon. The top 10 was rounded out by Deals Direct, Ticketek, Ezibuy, Catch Of The Day, The Book Depository, GetPrice and StrawberryNET.

In the physical retailing category, the top-ranked choice was Bunnings, while Harvey Norman dropped from second in 2010 to ninth this year. That could make the chain’s belated plans to sell online even more difficult than they already are, what with Gerry Harvey’s apparent belief that the mere notion of online selling is doomed to failure.

Choice Awards

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