Marketers and salespeople use different psychology techniques to get you to buy things. So to be an educated consumer you should be aware of these methods in order to fight against them.Image courtesy TheDigitel.
PsyBlog lays out 10 different biases that we naturally have. Marketers exploit these biases in order to get is to buy things that we might not need, or pay higher than the going market value.
An example is the "relativity trap:"
We think about prices relatively and businesses know this. That's why recommended retail prices are set high, then discounted. Some expensive options on restaurant menus are there only to make the regular meals look reasonable in comparison.
Check out the rest of the biases on PsyBlog to mentally prepare yourself for these psychological weaknesses and equip yourself to be a savvy buyer of goods and services.