Tablet Ownership Still Below 10% In Australia

It’s a busy week for tablet launches in Australia, with the iPad 2 going on sale on Friday and the announcement of pricing for the Galaxy Tab 10.1v. But just how many Australians have already jumped on the tablet bandwagon?

At a PayPal-sponsored breakfast in Sydney I attended this morning, Nielsen analyst Lillian Zrim said that the current rate of ownership of tablets amongst online Australians is around 8% (based on a survey of 5800 Australians). That’s expected to increase to 26% by the end of 2011, but still leaves tablets well behind mobile phones. 95% of Australians own a mobile phone, and 65% have an Internet-capable phone, Zrim said.

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