Only 25% Of Sony TVs Sold In Australia Get Net Connected

Only 25% Of Sony TVs Sold In Australia Get Net Connected

We’re constantly being told that Internet connectivity is the future of television, but just how many of us can be bothered hooking up our own TVs? According to Sony, the number is lower than you might think: just 25% of its new TVs sold in Australia which are capable of hooking up to the Internet actually end up with a connection.

That figure emerged at Sony’s local launch for its 2011 range of TVs, which includes (as you’d expect) a large number of Internet-ready TVs. I’d expect a healthy proportion of Lifehacker’s readers to be in that 25%, even if your preferred method of delivering content to your TV screen is via specialist media centre software.

But that figure suggests two things to me: the process of getting connected is still too fiddly for most people, and we haven’t come up with a good enough way of hiding the cables for a wired connection.

How would you improve Internet-on-TV uptake? Share your ideas in the comments.


  • I bought a Samsung TV at Christmas time and it has internet capability. However, it requires a network cable to do so. For me, wireless would be much more convenient. Considering I already run 2 network cables to my TV area (one for HTPC and one for my Xbox 360) and don’t really need any more for the pathetic attempt Samsung made with their internet portal.

    • I got around that by running a single cable and having a 5 port gigabit switch behind/inside the TV cabinet to break out the connections once there.

      Much more tidy while I can’t put holes in the walls of my double brick rental home.

    • I’m in a similar position. My Samsung TV has internet connectivity, but requires an ethernet connection.

      Seeing as my HTPC is connected to it and that has wifi, what would I gain by running another cable?

    • Got myself a new Samsung a few weeks back. Found the switch setup was supremely simple – Now I’ve got the Bluray, Receiver and the 360 on the same switch.

  • I bought the Samsung wifi dongle for a 55 inch LCD. It is propriety and a waste of money as gives you very limited internet access – Skype and Youtube and the weather.

    I iview using a Asus eee 901 connected to my wifi network and cabling the Samsung TV to it as a monitor.

  • My parents TV is connected (ethernet to a wireless bridge), but the service is slow and difficult to use.
    I seriously doubt my parents would even know which button to press to get the menu up and running.
    The few times I’ve used it, I thought it was a fun novelty, but even I wouldn’t use it (my HTPC is much faster and better)!

  • To answer your question..
    They need a MUCH better navigation method.. perhaps like Kinect motion control (not that I’ve used Kinect).
    Navigating with directional buttons on the remote is useless!

  • I wonder who bought the other 75%. My guess would be people who don’t know or don’t care that it’s internet connected (“Why would I want the Internet on my TV? We already have too many computers in our house”) or quite possibly elderly people (A lady I know buys the most expensive gadgets because the salesman suggested it)

    But just remember folks, if you come across either of those people, I will take the TV off their hands. Hell, I’ll even pay shipping!

  • I just connected my TV to the internet today. It’s something I’ve been wanting for a while, because I like to show my partner youtube videos sometimes, or watch longer form shows from YouTube etc. It’s annoying to be dragged to a computer when the TV is still the centre of so many lives. (it’s close enough to the kitchen is what I’m getting at.)

    My favourite feature is finding full shows on YouTube, and loading up a playlist to watch on the TV. It’s great. Simple and convenient. It’s something that I can see catching on gradually with more moderate/tech-shy consumers. This is the technology that lets your Grandma watch a YouTube video with you, because she understands video on TV.

    I used one cable to connect to the blu-ray player (the router is in the same unit as the TV), and pressed one button. Couldn’t have been simpler to set up.

  • sony suck balls at internet, i have a 2 year old sony that can only show *jpgs* from the usb slot, i’d assume that they just made it so fail it wasn’t worth the effort.

    • I would have thought your router would have a security suite in it. But I’m no expert on such matters, networking is still a nightmare for this 53 year old. I can’t even imagine my Parents using such a thing, they don’t even have high speed Internet available in the Bush.

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