A year ago, Woolworths was boasting about offering a price check option on its site, but now the feature has disappeared entirely.
When the price check system first appeared, we noted that it was far from perfect — you had to provide a postcode (which contradicted earlier Woolies claims about consistent pricing) and it didn't cover everything in a given store — but that at least it made checking prices on some items easier. Now you can't even do that. If you hit the Price Check link, you get this message:
We are currently reviewing this site and the information that is provided to our customers.
I don't know how long the feature has been missing, but its current absence does seem to contradict what the supermarket clamed in press releases at the time:
Woolworths will continue to add more products over time and is working on a number of IT enhancements to enable greater functionality.
Hard to see "no price check whatsoever" as "greater functionality", isn't it?