Learn The Tricks Warehouse Stores Use To Bring Out Your Inner Impulse Buyer

Have you ever walked into a Costco or Bunnings and ended up spending way more than you originally intended? While they may look like they're stocked with great discounts, psychotherapist notes that they're often impulse buy magnets rather than deal extravaganzas.

No music This never occurred to me until behavioral and marketing psychologist Elliott Jaffa pointed it out to me: There's no music playing in the background while shopping. "They want you in that store forever," Jaffa says. There's no fast music to make you shop faster or slow music to encourage you to meander through the store."

A treasure hunt Since stores like Costco change their merchandise often, you never know if what you see on sale today will be there the next day if you decide to go home and think the potential purchase over. Finding new things in a warehouse club is a treasure hunt and gives shoppers a sense of intrigue when they walk in.

In the end, shopping at one of those stores isn't unlike shopping a crazy Boxing Day sale: your best bet is to make a plan and stick to it if you want to actually save money. Of course, it's always a good idea to make sure you're getting the most out of your membership, too — if you're not, there's no need to shop there in the first place. Hit the link to read more, and if you have any tips for making the most of warehouse stores, let's hear them in the comments.

7 Ways Warehouse Clubs Get You Hooked on Buying in Bulk [DealNews via Consumerist]


Comments

    I guess kinda the same as how I thought this would be (or at least link to) an in-depth article, but apparently it's just an unverified statement...

      You have now rendered my humorous jibe useless, but thank you for now adding the rest of the article.

    Where's the links for where you are getting this info?

    Aldi is very similar with their weekly specials - but at least you can return them later no questions asked.

      Problem with Aldi is that the $50 cement mixer you saw in their catalogue is not being sold in either of the two stores near you, and neither of them can actually tell you which stores they are available in.

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