Have you ever walked into a Costco or Bunnings and ended up spending way more than you originally intended? While they may look like they’re stocked with great discounts, psychotherapist notes that they’re often impulse buy magnets rather than deal extravaganzas.
This never occurred to me until behavioral and marketing psychologist Elliott Jaffa pointed it out to me: There’s no music playing in the background while shopping. “They want you in that store forever,” Jaffa says. There’s no fast music to make you shop faster or slow music to encourage you to meander through the store.”
A treasure hunt
Since stores like Costco change their merchandise often, you never know if what you see on sale today will be there the next day if you decide to go home and think the potential purchase over. Finding new things in a warehouse club is a treasure hunt and gives shoppers a sense of intrigue when they walk in.
In the end, shopping at one of those stores isn’t unlike shopping a crazy Boxing Day sale: your best bet is to make a plan and stick to it if you want to actually save money. Of course, it’s always a good idea to make sure you’re getting the most out of your membership, too — if you’re not, there’s no need to shop there in the first place. Hit the link to read more, and if you have any tips for making the most of warehouse stores, let’s hear them in the comments.