Does Vodafone’s Apology Go Far Enough?

With the crescendo of complaints about its service reaching deafening levels, Vodafone has issued a public apology to its customers and promised network improvements. Will that be enough to salvage its reputation?

In the apology, which you can see in full at the link below, CEO Nigel Dews says a combination of equipment faults and rapid data growth have led to Vodafone’s network not performing up to scratch. Improvements are said to be coming, and Vodafone has also hired 300 additional customer service reps.

One interesting minor revelation in the announcement: Vodafone is now offering 24 month warranties on contract iPhones, aligning it with Optus and ending a previous warranty anomaly. But does all this news and contrition make you feel better about Vodafone? Tell us in the comments.

Vodafone


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