Kogan LivePrice Gives A Discount For Pre-Production Orders

Ruslan Kogan likes stirring up trouble and doing online retail slightly differently. His latest trick? Letting people buy gadgets cheaper if they order them before they've been produced, then pushing the price up as the release date gets closer.

The new LivePrice option was launched via a press conference in London this morning. The Kogan argument is that letting people order early ensures that the cost of financing production is lower, which in turns means consumers don't have to pay as much. In an example on the UK Kogan site, a 32-inch LED TV is £330.16 if you order it now, but will be £399 when it finally gets shipped in late January.

Discounts for pre-orders aren't new as such — Amazon has had them for years — but a sliding price depending on when you order and before the goods are built is a bit different to saving a couple of bucks on a new-release novel.

How is that price calculated? Kogan didn't want to say. "We're not revealing the algorithm behind LivePrice because that would be like KFC revealing its secret herbs and spices or Google revealing its search algorithms," he said.

Right now, the LivePrice option is only available on the UK Kogan site (which doesn't offer the full range of gear), but it will apparently appear on the Australian site soon. Do you fancy ordering gear early for a discount, or would you rather wait until it's clear that it's worth buying? Share your thoughts in the comments.


    awesome idea, can't wait till it comes to Australia

    It's just as well Kogan Oz didn't use that scheme on their Android phones :)

    But really, you are taking a bit of a gamble. Many people still regard Kogan as a no-brand, and the low price is tempered by the fact that quality may be lacking. Paying a lower cost beforehand is gambling that one will get a good product (not just decent, but good.)

      it is good to have the option though, especially for things where the tech is moving fast and it is the difference between having something now or waiting 2 years for the tech to settle.
      e.g get a cheap TV now and still wait a couple of years for 3D to settle, instead of just waiting.

    Looks great! It'll be interesting to see what sort of dollar value these savings actually represent.

    Gerry Harvey wanted a war.... he's got one!

    Go Kogan :-D

    Sounds like a good spin on the group buying concept! Hope it works out well for Kogan :)

    Wow Ruslan has come a long way from a Uni tutor and selling TVs on Zazz. Great work!

    Quirky has been doing this also for a long time. Check them out at quirky.com

    The presenting style has been used a ton before, its nothing new but always novel thing to see.

    I just cant see how these "hidden costs" will be negated by Kogan, when dealing with a product, more than likely it will be Kogans hidden costs, of imports and tariffs.. but saving where saving due none the less.

    Would not buy from Kogan again:
    * Late delivery by about 1 month
    * Poor quality manual - fuzzy photocopy
    * Upgraded model advertised 3 weeks after receiving "new" 42" TV
    * Support not very helpful
    * Buyer beware

Join the discussion!

Trending Stories Right Now