How Your Gifts Are Really Valued

Recent behavioural studies are finding that when you give a gift, the recipient automatically values it lower than its actual worth. Why? Simply because it's a gift.

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Group payment service WePay decided to take a look at how gift-giving works and found that what you give can be worth—in the mind of the recipient, that is—up to 18% less than its actual retail value:

(Click to enlarge.)

It gets surprisingly worse: at least one gift per person is either never opened, returned, or re-gifted. While I've certainly returned a gift, and probably re-gifted, I've never left a gift unopened. Somehow this seems to be a frequent occurrence. Do you ever leave a gift unopened, or at least value your gifts less solely because their gifts? Share your thoughts in the comments.

Holiday Misgivings: The Real Dynamics Behind Holiday Gifting | WePay Blog


    Whoever came up with the idea of gift cards was a genius. A way of generating profit by potentially not having to provide a product for the consumer, who is given the option of an easy gift idea, thus fulfilling their social obligation. Plus, they provide the recipient with something that they might actually appreciate.
    Everyone wins (I think)!

      Even better that it is equivalent to Money but is restricted to a retailer and expires!

    I wonder if the difference between assumed and real value is partly caused by things always being a little more expensive than you thought/remembered??

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