Google URL Shortener Finally Gets Its Own Web Site

Google URL Shortener Finally Gets Its Own Web Site

Previously relegated to the Google Toolbar and Feedburner, Google URL Shortener finally has a web site of its own.

Google URL Shortener ( now has a simple web interface where you input a URL and receive a shorter one. Nothing revolutionary here, but in addition to keeping track of your previously shortened URLs Google is touting the following:

Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make even stabler and more robust.

Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.

Speed: We’ve more than doubled our speed in just over nine months.

Here’s an added bonus tip from mattcutts: if you add .qr to the end of any URL you get a QR code instead of the URL. For example:

But if you’re not into the website, there’s always the handy Chrome extension.

Google URL Shortener [via Google Social Web Blog]

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