Google URL Shortener Finally Gets Its Own Web Site

Previously relegated to the Google Toolbar and Feedburner, Google URL Shortener finally has a web site of its own.

Google URL Shortener ( now has a simple web interface where you input a URL and receive a shorter one. Nothing revolutionary here, but in addition to keeping track of your previously shortened URLs Google is touting the following:

Stability: We've had near 100% uptime since our initial launch, and we've worked behind the scenes to make even stabler and more robust.

Security: We've added automatic spam detection based on the same type of filtering technology we use in Gmail.

Speed: We've more than doubled our speed in just over nine months.

Here's an added bonus tip from mattcutts: if you add .qr to the end of any URL you get a QR code instead of the URL. For example:

But if you're not into the website, there's always the handy Chrome extension.

Google URL Shortener [via Google Social Web Blog]


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