If you live on your own, portion sizes for food often seem very impractical. Should food producers be trying harder to address non-family buyers?
The challenge of buying bulk amounts of food was a theme that kept emerging during my recent Mastercheap experiment, but it turns out that I’m not alone. A recent report in the Australian Financial Review (which I’d happily link to if the paper didn’t have a paywall) noted that the number of single-person households in Australia is expected to rise from 1.86 million currently to 3.6 million by 2031, at which point it will be a larger demographic than couples with children. BCM ad executive Kevin Moreland told the AFR the issue is already becoming a concern for young singles:
Marketers will ignore them at their peril. We often see in our focus groups, for example, young single men and women talking about the size of packaging and how impractical it is. The serving sizes are simply too large.
So I’m wondering: which foodstuffs would you like to be able to purchase in smaller portions? Share your wish list in the comments.