What’s The Drama With Time-Shifted Ratings?

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What’s The Drama With Time-Shifted Ratings?

Since late last year, Australian TV ratings have also included data on people who record shows and watch them later. Which shows are most likely to benefit from that switch — and why is the data about time shift still pretty suspect?

Soon after time-shifted ratings began, we noted that drama programs seemed the most likely to attract a “record now, watch later” crowd. That makes sense: Current TV dramas predominantly make use of continuous storylines, so missing a single episode makes everything that comes afterwards difficult to follow. There’s also less pressure to catch drama on its first broadcast compared to “competitive” programming such as sport and reality TV, where avoiding knowing the outcome if you did miss an episode can be difficult.