The rollout of extra free-to-air digital channels is speeding up. Last week we had Seven announcing Mate, and now Ten has revealed its plans for Eleven, a youth-oriented channel that will appear in early 2011.
Mumbrella has the announcement details, which include a content-sharing deal with CBS in the US and a plan to shift broadcasts of The Simpsons, one of Ten's ratings staples, to Eleven. The channel will occupy the slot currently used by the standard-definition version of One, meaning that sports addicts will continue to get HD versions of their favourite pursuits.
Does that sound like a more appealing strategy than Mate? Do we still need more emphasis on HD channels? Tell us in the comments.