Photo by Felipe on Flickr.
Coming up with ideas isn't too difficult, but finding the right one can be a challenge. Even worse, following an idea that just isn't good enough can lead to disaster. Focusing on one idea at a time can help you weed out the bad:
"Good ideas are a dime a dozen" or "execution is everything" are popular phrases entrepreneurs roll off their tongues when asked, "Do ideas matter?" While I provisionally agree with both statements, it's just not so black and white. Both phrases are rather misleading. Ideas don't simply materialize out of thin air, and not every idea is worth your time. As popular as it is to dismiss the thought of coming up with a good idea — you know, because it requires sitting around, thinking and suspending activity — it's critical to focus on one idea at a time, preferably your "I'm in Love Idea."
Without that focus, Fry suggests you're in danger of entertaining ideas that seem good but don't mean all that much to you. If you're not sure — if you're not in love with the idea — you're better off letting it go.
But what about execution?
While execution is far from everything — despite the nice ring to the slogan — a better way to phrase it would be that an "I'm in Love Idea" isn't going to do the work for you.
For more details on Fry's idea shaping, check out the full post below.
Idea Shaping [Spencer Fry]