The quickest way to be separated from your hard-earned money at car dealerships is to hit the lot loaded with machismo. One anthropologist and marketing expert suggest women are much better car shoppers.
Photo by Flat-Black 66.
Catherine Lutz and Anne Lutz Fernadez, the anthropologist and marketing expert behind the book Carjacked: The Culture of the Automobile and Its Effects on Our Lives, know a thing or two about cars and the mythos and market surrounding them. They rely on plenty of generalisations for how the car-shopping habits of men and women differ, but they're able to pull out worthwhile car-buying tips for both sexes.
So how can you leverage this knowledge to your advantage? Among the practical tips they offer, making a realistic assessment of your needs is critical:
- Make a checklist of realistic, everyday needs before researching models that fit those criteria. Avoid buying for peak cargo, passenger, or terrain needs; instead plan on renting a vehicle for these occasions.
- Bring your most frugal friend or family member with you to the dealer to help you stick to your needs checklist.
-Know how much a car will cost you to own, not just to buy. A car with a higher sticker price can cost you less to own over the first five years based on, among other things, its depreciation rate, repair costs, miles per gallon, and cost to insure. A good site for this data is Edmunds True Cost to Own™.
Check out the link below to read their guest post at the financial and frugality blog Wise Bread for more tips. Have a great tip for scoring an excellent deal on a car? Let's hear about it in the comments.