Ultraviolet Movie Locker Aims To Solve The Movie Industry's Digital Mess

Ultraviolet is a new initiative backed by several big players in the entertainment industry intended to make sense of the digital mess involved in competing media and devices that don't (and can't) agree on one standard format for all movies.

Right now, if I buy a movie on DVD, I only own that movie on that one DVD. If — or more accurately, when — formats change, or I want to watch that movie on a different device, I either have to know how to rip my DVD for my device (something most Lifehacker readers know how to do) or buy a new copy of the movie for a separate device. The idea behind Ultraviolet is that when I buy a movie, I also get a token that, as Wired puts it, represents my ownership of that movie. As long as enough people get on board with this idea, my token would allow me to watch that movie on any device or service that carries the movie, without having to buy another copy.

Ultraviolet's not available at this point, but it's a promising solution to a really annoying problem, and it's worth keeping an eye on. For a great, detailed overview, check out Wired's explanation of the Ultraviolet movie locker.


Comments

    Note to all iDevice users; you'll be left out in the cold again (if Apple can't make money off it, why would they bother..? All they care about is $$$)

      sadly that is the truth for the iSheep.

    And, unfortunately, so do the movie studies and production companies, hence the reason why you will probably never see this type of system come about.

    It's not just about the format, it's about the re-sale capabilities. The main reason b-ray is having such a hard time is that most people have only just finished updating there video collections to DVD, they aren't going to be super eager to have to update it again...

      And there was a reason to upgrade VHS to DVD, normal people dont care about DVD to BLU quality difference and the BLU features are not worth it
      (eg whole seasons on a disc is much more appealing to me than supposed higher quality).

    The next salvo in the Content Vs Distribution wars. It's nice to be caught in some beneficial cross-fire for a change.

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