If you pre-ordered an iPad after mid-May, you won't get it until June 7 at the earliest — but if you hit the shops last Friday, you could have picked one up straight away. That's not gone down well with some prospective purchasers.
At the Australian Newsagency Blog, Mark actually contacted Apple to ask why advance orders weren't given priority over on-the-day retail buyers:
The Apple representative had absolutely no joy for me and no explanation as to how people could buy off the street today what I preordered and prepaid for three weeks ago and am yet to receive. No matter how I couched my questions the canned answers kept coming. What irritated me the most what that she understood my concerns and wanted to help me. Not!
Given that situation, some buyers have reacted by cancelling their orders and hitting the shops, but that's tricky if the purchase has already been charged to your card. Apple does make its shipping dates relatively clear when you order, though at the moment it only offers a non-specific "June". I doubt it would have decided to ship all its stock for advance orders and have nothing in stores (if only to ensure it got blanket TV news coverage on the day of release). Nonetheless, it isn't a shining example of consumer-centric behaviour, a mantle Apple often likes to claim.
Have you changed your iPad buying plans after lodging an early order? Tell us (and tell us why) in the comments.
Frustrating Apple iPad customer service [Australian Newsagency Blog]