When you're done with the week's shopping, it often seems convenient to pop into the associated liquor shop next door. But doing so may well cost you a lot more than the convenience warrants, a new study by Choice suggests.
Picture by mugley
ABC News reports that a Choice survey of the major liquor retailers, including the brands owned by retail giants Coles and Woolworths, found that supermarket-branded stores often charge far more for the same goods. As Choice spokesperson Christopher Zinn explained:
In one of the most dramatic examples, VB cost 40 per cent more in Woolworths Liquor than in Dan Murphy's - even though both of these retailers are owned by the same supermarket chain.
Supermarkets aren't the only problem area, however; independent bottle shops can also prove pricey as they can't exploit economies of scale to the same degree.
Shopping around for specials and buying in bulk are the best strategies for saving money on alcohol. You can hunt down specials with previously mentioned Boozle. Got your own money-saving drinking tips? Share them in the comments.
Supermarkets caught in booze price rort [ABC News]