DVD-by-mail service Quickflix is making it easier to manage movie planning for its subscribers, launching an iPhone app and a mobile-optimised site to let customers organise and add new movies to their queue of releases.
Both versions include the ability for subscribers to add and remove movies from the forthcoming delivery queue, while the iPhone app also includes a "favourites" feature to mark movies you'd like to rent again. (Though if you want to watch a movie multiple times, hunting down your own copy seems sensible.)
While we're sure iPhone lovers enjoy all the attention, it's pleasing to see that Quickflix hasn't assumed that its mobile phone strategy begins and ends with Apple's device. There's still far more mobile phones out there which aren't iPhones, and it amazes us that more companies don't recognise that developing an iPhone-only app isn't always the only way to go about it.