At the end of the day, the green shoots of recovery are often destroyed despite an outpouring of support by concerned residents. Those are some of the most commonly used cliches deployed by journalists, and phrases everyone should try to avoid.
Picture by ladymixy-uk
Sally Jackson at the Australian interviewed researcher Chris Pash, who has spent nine years researching the most used phrases in modern media. The biggest offender? “At the end of the day.” (A quick database search suggests that I’ve used the phrase “at the end of the day” three times during my tenure at Lifehacker, not counting this article. Damn.)
It’s an entertaining read, and a reminder that good writing requires effort to avoid the obvious. For more cliche guidance, check out 20 cliches to avoid (at all costs).
At the end of the day, ex-journalist counts on hackneyed cliches [The Australian]